Life is all about the memories you make. Africa is a continent oozing with culture, beauty and love. ONEWAY was born from the longing to replay a beautiful memory in time. Many travellers visit Kenya and want to have a piece of Africa to take back home with them. We capture the beauty of Kenya and freeze the memories in our clothes; in our accessories; in our brand.
Our products are made by Kenyan hands, using mainly Kenyan materials, representing the region. We captured our wildlife, our people, our escarpments and even Swahili phrases that remind us of home. When you wear a ONEWAY t-shirt or gift someone with a ONEWAY bracelet, you are reliving a memory that will last you a lifetime and preserve the African heritage .
By producing locally, we do not only want to create employment but also aim to be a fair employer. We are therefore a member of the World Fair Trade Association WFTO and therefore adhere to the 10 fair trade principles: Opportunities for disadvantages producers, Transparency & Accountability, Fair Trade practices, Fair Payment, No Child and Forced Labour, No Discrimination, Good Working Conditions, Capacity Building, Promote fair Trade and Respect for the Environment. If you want to learn more about the World Fair Trade Standards please visit WFTO website We are proud that some of our employees have been with us since the company was founded thirty years ago.
At ONEWAY sustainability is of immense importance to us. We, therefore, source our main raw materials locally. Our cotton is from East Africa. We produce in Kenya, rather than importing finished garments. By reducing the distance materials need to travel we aim to minimize our environmemtal footprint. Furthermore, this approach enables us to promote the local textile industry and create local emplyoment opportunities.
Despite our in-house production we are also partnering with local small-scale producers. Our Masai-beaded collection for example is handcrafted by Masai ladies who use traditional beading techniques to create these pieces of art . With these corporations ONEWAY assists to provide the daily livelihood for these communities.
ONEWAY has partnered with Heshima Children’s center to empower mothers of disable children by providing education and assisting in the establishment of business opportunities with the ultimate goal of achieving economic stability and sustainability. They are empowered to earn a stable, healthy income through dignified work (we call this a “prosperity wage”). The mothers create beautiful, colorful jewellery from beads. This is the basis for a brighter future, built on a hand up, not a handout. Not only do these items make beautiful, one of a kind gift ideas, but more importantly, they result in income, food, medicine, school fees and hope for those in need. Purchasing these products helps to support the mothers of the children along with operating costs at Heshima. Thank you for your support!